Before we get into the meat of this article lets just define what is a niche market or markets

A Market that satisfies the needs or desires of a certain group of people looking for that product or service.

Niche Markets can be a large or small

Examples Of large Niche markets

• Insurance
• Health Industry
• Travel
• Weight Loss

Examples of small niches These can be sub categories of the larger ones or:

• calendar’s
• candles
• ice-cream
• cigars

These are just examples that came into my head there are of course many areas where niche markets can be found.

When searching for a niche market start by thinking about what you are interested in first it could be a hobby or something that is work related or something you have a lot knowledge about. Or a niche that you think you will be keen on. If you are keen or interested chances are you will be more motivated than if you just pick a niche that you think will be good to promote.

Sometimes it is a good idea to brainstorm a list of possible areas that would be of interest to you and than narrow them down in order of preference and than by popularity. Also research a database that will give you a list of niche market areas to explore you will find these in my resources at the bottom of the page.

So we have a list and now we want to know if this would be a good niche to consider.

We do this by doing research finding how many groups of people that are searching for what you are offering and look at who would be interested in your niche.

Lets take an example Bee keeping  so here we would look at the word Bee keeping as our main keyword  we can enter this into google keyword tool or word tracker tool,  you can then determine how many searches there are for this keyword it maybe that it will not be enough volume to even consider carrying on.

If you feel there is enough people searching then you will want to look at the competition what are they doing how are they promoting and monetizing related products.  This will give you ideas on how you will promote your business. How much competition there is, don’t be put off  if there seems a lot because this means that the niche is profitable otherwise they would not be in it.

But you don’t want to have to much either, otherwise it is going to be difficult for you to get a piece of the pie unless you can differentiate yourself from the rest and stand out with a unique angle to promote it.

When promoting your niche think about all the related topics that you can discuss and give information on as well, this will help people find you when start to market your business.

Before we move on you will need to think about whether you want to promote the niche as your own business or whether you want to join a network marketing company that promotes a niche that you are interested in.  As there may be many niche markets where you will find it hard to find a company that is promoting that market.

A good tool for searching Niche Markets google insights here is the link  http://www.google.com/insights/search just ad the niche and it will give you the searches for this market it will also give you the regional search plus related keywords. An excellent resource for looking at the possibilities for a market to promote. The resources for finding a niche market you will find at the bottom of this page.

List of what to research:

• Discover what people are asking about
• Finding “hidden” questions and desires
• Product ideas and creation
• Look for sort or search functions
• Look for search volumes
• Popular questions
• Primary issues
• Watch for felt needs
• Watch for buyer cultures
• Watch for a customer avatar to develop out of the buyer culture
• Watch for trends

Once you have researched your chosen niche and happy that this will be profitable you then need to start to market your new business either through a network marketing company or solo i will cover your marketing strategies in a another article.

Resources for finding  Niche Markets

http://www.ehow.com/ What is popular,trends and hot topics that will give you a flood of ideas

http://www.about.com/ An A to Z of topics that is then broken down into sub categories if you are finding it hard to find a niche you will definitely find a market here.

http://www.amazon.com/ Here you can put in your keyword for your niche and then search the term for information also look up customer communities tab on your niche.

http://spyfu.com For checking out the competition

http://Quantcast.com Checking the demographics and traffic of the sites and your niche. For traffic to make it worth while you probably want to look for about 20,000 visitors a month.

http://www.alexa.com/ Another great site for researching and finding what is hot in the market place.

https://adwords.google.com/select/KeywordToolExternal

http://freekeywords.wordtracker.com/

Check out more of my articles on home business help

To get top training in how to market your business online join the renegade professional for click by click training

And finally

7 steps to start you off and move you forward

• Free flow Ideas
• Research
• Immerse yourself
• Look for an opening
• Analyse the competition
• Start Marketing
• Be Consistent

Need more help book your free coaching session now and move forward without wasting time and money.

martin leyton